Objectives And Key Results (OKR)

Objectives and Key Results (OKRs) are a goal-setting framework that pairs a qualitative objective (what you want to achieve) with three to five quantitative key results (how you'll know you achieved it). Popularized at Intel and Google, OKRs are typically set quarterly, cascade from company to team to individual, and emphasize ambitious targets where 70 percent attainment is often considered success. Unlike KPIs, which track ongoing performance metrics, OKRs drive directional change: they're meant to stretch the organization toward new outcomes rather than monitor business-as-usual.