About This Episode
In this episode of Reimagining Company Culture, we’re chatting with Elle Lebourg, Senior Director, People Engagement at Hilti and Ann-Maree Harrison, Head of Social Impact at Hilti. Elle Lebourg manages Hilti’s team member engagement and retention efforts. Ann-Maree Harrison manages Hilti’s North American Community Relations and Corporate Social Responsibility efforts. Tune in to learn Elle Lebourg and Ann-Maree Harrison’s thoughts on the role of private employers, creating partnerships between people engagement and social impact teams, redesigning spaces to be more equitable, and more!
About The Guest
Elle Lebourg manages Hilti’s team member engagement and retention efforts. As the founder of the People Engagement Office in 2021, Elle oversees Diversity, Equity and Inclusion, Community Relations and Corporate Social Responsibility, Talent Management, and People Analytics. Elle, who received an MBA from Washington University, St. Louis and a B.S. in Supply Chain Management from Arizona State University, has enjoyed a varied, cross functional career over the last 15 years. Elle started her career in 2006 with Anheuser-Busch in logistics and operations, moving through leadership positions in finance, procurement, HR and marketing, based in New York City. Over the last 6 years, she has concentrated her career in Human Resources and has developed herself into an enthusiastic people leader, executive coach, and Lean Six Sigma problem solver. Elle relocated to Dallas and joined Hilti North America in July 2018 as the HR Director for the Central United States. In her newest role, Elle is working to establish a productive and supportive environment to both excite and empower team members. Elle is currently enrolled to complete a formal ICF executive coaching accreditation in November of 2022 with the Institute for Transformational Leadership at Georgetown. Ann-Maree Harrison manages Hilti’s North American Community Relations and Corporate Social Responsibility efforts. As Senior Manager of Social Impact, Ann-Maree oversees all community-based efforts and philanthropic investments, focusing in the areas of Workforce and Education, Housing, Equity in Communities and Community Development. Ann-Maree, who earned a bachelor’s degree in communications from Texas Tech University in 2007 and a master’s degree in Public Administration in 2013, has spent most of her career in the nonprofit sector, focusing on fundraising and development. Ann-Maree began at Meals on Wheels, Inc., of Tarrant County, managing a three-year, $12.75 million capital campaign for a new meal production facility. Upon moving to Collin County, she worked at the Children’s Medical Center Foundation. In June 2016, Ann-Maree joined Hilti to create and formalize a North American Corporate Social Responsibility strategy which has since been expanded throughout the United States and Canada.
Episode Breakdown

On a recent episode of Reimagining Company Culture, the conversation turned to investing in people engagement at a global manufacturing company. The guest, Elle Lebourg and Ann-Maree Harrison, brought direct experience to the topic from their day-to-day work, and the conversation moved past the talking points most People teams have heard a hundred times. This recap pulls the practical thread of the discussion together and translates it into the workflows HR leaders are running today.

Elle's background sets the context for how Elle thinks about this work. Elle Lebourg manages Hilti's team member engagement and retention efforts. As the founder of the People Engagement Office in 2021, Elle oversees Diversity, Equity and Inclusion, Community Relations and Corporate Social Responsibility, Talent Management, and People Analytics. Elle, who received an MBA from Washington University, St. Louis and a B.S. in Supply Chain Management fr. That experience shapes the perspective the episode brings to investing in people engagement at a global manufacturing company, and the recap below stays grounded in the workflows leaders are running, not abstractions.

The conversation touches on the basics any People team is already managing, including employee engagement fundamentals and voluntary time off policies. The recap below assumes that grounding and focuses on the operating moves leaders make on top of it.

Most of the framework below holds up across industries and company stages. The specifics vary; the underlying mechanics rarely do.

What people engagement looks like at industrial scale

Engagement work at a tech startup looks different from engagement work at a global manufacturer. Hilti's footprint touches construction sites, manufacturing plants, R&D centers, and corporate offices, and the engagement program has to land for all of them. Gallup data on leadership and engagement 2025 data shows engagement at 32 percent for U.S. employees overall, with frontline cohorts running noticeably lower.

Elle and Ann-Maree's approach starts from the same insight Anisha and Allie reach from different angles, engagement is not a campaign. It is the cumulative effect of a thousand decisions about training, leadership, scheduling, and recognition. The work is operational, not aspirational.

How leaders work through investing in people engagement at a global manufacturing company

How do you run engagement across functions that look nothing alike?

By keeping the questions consistent and the actions local. The same engagement survey runs across the company. The action plans are run by local leaders against the company-level themes. Centralized data, decentralized response.

Companies that try to centralize action plans produce thick playbooks that local managers ignore. Companies that decentralize the data produce inconsistent measurement nobody can compare.

How does community impact relate to employee engagement?

Companies with substantial volunteer time off, community partnerships, and named social impact roles tend to score higher on belonging and pride dimensions of engagement. The relationship is causal in both directions, engaged employees volunteer more, and volunteering employees engage more.

The trap is treating community impact as a marketing benefit. Done well, it is an employee program with an external footprint.

What actually works in practice

The pattern across companies that handle investing in people engagement at a global manufacturing company well comes down to three operational habits.

  • Centralize measurement, decentralize response. Common data, local action. The opposite, local data, centralized response, fails on both ends.
  • Tie community impact to employee programs, not marketing. Community work that lives in marketing produces ads. Community work that lives in HR produces engagement.
  • Manage engagement as an operating metric. Engagement that does not show up in operations reviews stays a side conversation. The operational treatment is what makes it durable.

None of these are aspirational. They are checklists the strongest People teams run on a cadence, and the consistency is what makes the difference.

What looks like a culture decision from the outside is usually the cumulative effect of those three habits, applied without theatrics.

This pattern shows up alongside familiar tools like workforce management practices. The combination is what makes the operating model durable.

Where Employee Relations fits

AllVoices for manufacturing employers operators rely on consistent engagement infrastructure. AllVoices employee helpline captures issues from frontline staff who would never call corporate HR. AllVoices data and insights dashboard surfaces patterns by region, plant, and shift.

The companies pulling this off rarely run it on memory. They run it on infrastructure. AllVoices HR case management platform centralizes the case data; AllVoices data and insights dashboard surfaces the patterns nobody catches manually; AllVoices Vera AI co-pilot for ER teams accelerates the response time so the work is finishable. Together they cover the operating layer that this episode keeps pointing at.

How does ER scale engagement across distributed sites?

By giving local managers the same workflow and the same data. AllVoices HR case management platform discipline at the site level, with regional aggregation, lets ER see patterns nobody sees from inside one plant. AllVoices for compliance teams get the same view.

The supporting research is consistent. Independent analysis from SHRM analysis of declining employee engagement points the same direction the episode does. The combination of operating discipline and outside data is what gets People leaders past the slogan stage.

For a concrete example of how this plays out at scale, look at how Harbor Freight consolidated four ER systems into one, which shows the same operational pattern in a real customer environment.

The takeaway holds across companies of different sizes and industries. The teams that turn this episode's lesson into operating practice are the ones that name a target metric, run it on a cadence, and refuse to let activity stand in for outcomes. The metric does not have to be elaborate. It has to be visible to the people who can move it, and reviewed often enough that nothing falls off the radar for a quarter.

The other consistent pattern is that the work compounds. Year one of any of these practices feels like overhead. Year three is when the retention, engagement, and case-data signals start telling a clearly different story. People leaders who hold the line through the early part of the curve tend to be the ones who have the receipts when leadership asks for evidence later.

Frequently Asked Questions About Investing In People Engagement At A Global Manufacturing Com

How does engagement differ between frontline and corporate roles?

Frontline engagement is more sensitive to schedule, manager quality, and pay predictability. Corporate engagement is more sensitive to growth, autonomy, and recognition. The drivers differ; the measurement should not.

Should manufacturing companies use the same engagement vendors as tech companies?

Often yes, but with different question sets. The platform is less important than whether the questions reflect the work. Manufacturing-specific items belong in the survey for manufacturing employees.

Does volunteer time off increase engagement?

Most studies show modest positive effects, larger for organizations that integrate VTO with broader social impact strategy. As an isolated benefit it is fine; as part of an integrated program it is meaningful.

How often should global engagement surveys run?

Twice a year at the corporate level, with quarterly pulses at the site level. Annual-only surveys are too slow to catch site-level issues before they escalate.

What's the most common global engagement mistake?

One-size-fits-all action planning. Themes are global; actions are local. Companies that miss this distinction either patronize their local leaders or fail to act at all.

The Bottom Line for HR Leaders

Hilti's people engagement architecture works because it treats engagement as operations, not as marketing. Elle and Ann-Maree's collaboration across people engagement and social impact reflects how integrated the two functions need to be.

Engagement at industrial scale is the slow work of consistent measurement, decentralized action, and visible follow-through.

See how AllVoices supports the kind of culture work this episode is about.

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Authentically Invest In Your People - Elle Lebourg, Senior Director, People Engagement at Hilti and Ann-Maree Harrison, Head of Social Impact at Hilti
Episode 329
About This Episode
In this episode of Reimagining Company Culture, we’re chatting with Elle Lebourg, Senior Director, People Engagement at Hilti and Ann-Maree Harrison, Head of Social Impact at Hilti. Elle Lebourg manages Hilti’s team member engagement and retention efforts. Ann-Maree Harrison manages Hilti’s North American Community Relations and Corporate Social Responsibility efforts. Tune in to learn Elle Lebourg and Ann-Maree Harrison’s thoughts on the role of private employers, creating partnerships between people engagement and social impact teams, redesigning spaces to be more equitable, and more!
About The Guest
Elle Lebourg manages Hilti’s team member engagement and retention efforts. As the founder of the People Engagement Office in 2021, Elle oversees Diversity, Equity and Inclusion, Community Relations and Corporate Social Responsibility, Talent Management, and People Analytics. Elle, who received an MBA from Washington University, St. Louis and a B.S. in Supply Chain Management from Arizona State University, has enjoyed a varied, cross functional career over the last 15 years. Elle started her career in 2006 with Anheuser-Busch in logistics and operations, moving through leadership positions in finance, procurement, HR and marketing, based in New York City. Over the last 6 years, she has concentrated her career in Human Resources and has developed herself into an enthusiastic people leader, executive coach, and Lean Six Sigma problem solver. Elle relocated to Dallas and joined Hilti North America in July 2018 as the HR Director for the Central United States. In her newest role, Elle is working to establish a productive and supportive environment to both excite and empower team members. Elle is currently enrolled to complete a formal ICF executive coaching accreditation in November of 2022 with the Institute for Transformational Leadership at Georgetown. Ann-Maree Harrison manages Hilti’s North American Community Relations and Corporate Social Responsibility efforts. As Senior Manager of Social Impact, Ann-Maree oversees all community-based efforts and philanthropic investments, focusing in the areas of Workforce and Education, Housing, Equity in Communities and Community Development. Ann-Maree, who earned a bachelor’s degree in communications from Texas Tech University in 2007 and a master’s degree in Public Administration in 2013, has spent most of her career in the nonprofit sector, focusing on fundraising and development. Ann-Maree began at Meals on Wheels, Inc., of Tarrant County, managing a three-year, $12.75 million capital campaign for a new meal production facility. Upon moving to Collin County, she worked at the Children’s Medical Center Foundation. In June 2016, Ann-Maree joined Hilti to create and formalize a North American Corporate Social Responsibility strategy which has since been expanded throughout the United States and Canada.
Episode Transcription

On a recent episode of Reimagining Company Culture, the conversation turned to investing in people engagement at a global manufacturing company. The guest, Elle Lebourg and Ann-Maree Harrison, brought direct experience to the topic from their day-to-day work, and the conversation moved past the talking points most People teams have heard a hundred times. This recap pulls the practical thread of the discussion together and translates it into the workflows HR leaders are running today.

Elle's background sets the context for how Elle thinks about this work. Elle Lebourg manages Hilti's team member engagement and retention efforts. As the founder of the People Engagement Office in 2021, Elle oversees Diversity, Equity and Inclusion, Community Relations and Corporate Social Responsibility, Talent Management, and People Analytics. Elle, who received an MBA from Washington University, St. Louis and a B.S. in Supply Chain Management fr. That experience shapes the perspective the episode brings to investing in people engagement at a global manufacturing company, and the recap below stays grounded in the workflows leaders are running, not abstractions.

The conversation touches on the basics any People team is already managing, including employee engagement fundamentals and voluntary time off policies. The recap below assumes that grounding and focuses on the operating moves leaders make on top of it.

Most of the framework below holds up across industries and company stages. The specifics vary; the underlying mechanics rarely do.

What people engagement looks like at industrial scale

Engagement work at a tech startup looks different from engagement work at a global manufacturer. Hilti's footprint touches construction sites, manufacturing plants, R&D centers, and corporate offices, and the engagement program has to land for all of them. Gallup data on leadership and engagement 2025 data shows engagement at 32 percent for U.S. employees overall, with frontline cohorts running noticeably lower.

Elle and Ann-Maree's approach starts from the same insight Anisha and Allie reach from different angles, engagement is not a campaign. It is the cumulative effect of a thousand decisions about training, leadership, scheduling, and recognition. The work is operational, not aspirational.

How leaders work through investing in people engagement at a global manufacturing company

How do you run engagement across functions that look nothing alike?

By keeping the questions consistent and the actions local. The same engagement survey runs across the company. The action plans are run by local leaders against the company-level themes. Centralized data, decentralized response.

Companies that try to centralize action plans produce thick playbooks that local managers ignore. Companies that decentralize the data produce inconsistent measurement nobody can compare.

How does community impact relate to employee engagement?

Companies with substantial volunteer time off, community partnerships, and named social impact roles tend to score higher on belonging and pride dimensions of engagement. The relationship is causal in both directions, engaged employees volunteer more, and volunteering employees engage more.

The trap is treating community impact as a marketing benefit. Done well, it is an employee program with an external footprint.

What actually works in practice

The pattern across companies that handle investing in people engagement at a global manufacturing company well comes down to three operational habits.

  • Centralize measurement, decentralize response. Common data, local action. The opposite, local data, centralized response, fails on both ends.
  • Tie community impact to employee programs, not marketing. Community work that lives in marketing produces ads. Community work that lives in HR produces engagement.
  • Manage engagement as an operating metric. Engagement that does not show up in operations reviews stays a side conversation. The operational treatment is what makes it durable.

None of these are aspirational. They are checklists the strongest People teams run on a cadence, and the consistency is what makes the difference.

What looks like a culture decision from the outside is usually the cumulative effect of those three habits, applied without theatrics.

This pattern shows up alongside familiar tools like workforce management practices. The combination is what makes the operating model durable.

Where Employee Relations fits

AllVoices for manufacturing employers operators rely on consistent engagement infrastructure. AllVoices employee helpline captures issues from frontline staff who would never call corporate HR. AllVoices data and insights dashboard surfaces patterns by region, plant, and shift.

The companies pulling this off rarely run it on memory. They run it on infrastructure. AllVoices HR case management platform centralizes the case data; AllVoices data and insights dashboard surfaces the patterns nobody catches manually; AllVoices Vera AI co-pilot for ER teams accelerates the response time so the work is finishable. Together they cover the operating layer that this episode keeps pointing at.

How does ER scale engagement across distributed sites?

By giving local managers the same workflow and the same data. AllVoices HR case management platform discipline at the site level, with regional aggregation, lets ER see patterns nobody sees from inside one plant. AllVoices for compliance teams get the same view.

The supporting research is consistent. Independent analysis from SHRM analysis of declining employee engagement points the same direction the episode does. The combination of operating discipline and outside data is what gets People leaders past the slogan stage.

For a concrete example of how this plays out at scale, look at how Harbor Freight consolidated four ER systems into one, which shows the same operational pattern in a real customer environment.

The takeaway holds across companies of different sizes and industries. The teams that turn this episode's lesson into operating practice are the ones that name a target metric, run it on a cadence, and refuse to let activity stand in for outcomes. The metric does not have to be elaborate. It has to be visible to the people who can move it, and reviewed often enough that nothing falls off the radar for a quarter.

The other consistent pattern is that the work compounds. Year one of any of these practices feels like overhead. Year three is when the retention, engagement, and case-data signals start telling a clearly different story. People leaders who hold the line through the early part of the curve tend to be the ones who have the receipts when leadership asks for evidence later.

Frequently Asked Questions About Investing In People Engagement At A Global Manufacturing Com

How does engagement differ between frontline and corporate roles?

Frontline engagement is more sensitive to schedule, manager quality, and pay predictability. Corporate engagement is more sensitive to growth, autonomy, and recognition. The drivers differ; the measurement should not.

Should manufacturing companies use the same engagement vendors as tech companies?

Often yes, but with different question sets. The platform is less important than whether the questions reflect the work. Manufacturing-specific items belong in the survey for manufacturing employees.

Does volunteer time off increase engagement?

Most studies show modest positive effects, larger for organizations that integrate VTO with broader social impact strategy. As an isolated benefit it is fine; as part of an integrated program it is meaningful.

How often should global engagement surveys run?

Twice a year at the corporate level, with quarterly pulses at the site level. Annual-only surveys are too slow to catch site-level issues before they escalate.

What's the most common global engagement mistake?

One-size-fits-all action planning. Themes are global; actions are local. Companies that miss this distinction either patronize their local leaders or fail to act at all.

The Bottom Line for HR Leaders

Hilti's people engagement architecture works because it treats engagement as operations, not as marketing. Elle and Ann-Maree's collaboration across people engagement and social impact reflects how integrated the two functions need to be.

Engagement at industrial scale is the slow work of consistent measurement, decentralized action, and visible follow-through.

See how AllVoices supports the kind of culture work this episode is about.

Want to learn more?
See the power of AllVoices today
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Frequently asked questions

Got more questions? Email us at support@allvoices.co and we'll respond ASAP.

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Got more questions? Email us at support@allvoices.co and we'll respond ASAP.

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